Mobile advertising company Liftoff has invited inspirational women working on some of the biggest mobile games to discuss their achievements, challenges, and future aspirations. This time, the focus is on Philippa Layburn, User Acquisition Lead at Trailmix Games. For someone who had no intention of building a career in gaming, Philippa Layburn has done remarkably well. After completing her psychology studies at the University of Nottingham, Layburn combined her knowledge of the mind with marketing skills at a publishing house, connecting advertisers to platforms in music, sports, and other sectors. This diverse experience prepared Layburn for her first dedicated gaming role at King, where she managed performance marketing for the mega-hit Candy Crush Saga, which surpassed $20bn in lifetime revenue last year. ... [MORE]
Source: https://www.pocketgamer.biz/from-candy- ... g-journey/
