Rewarded video ad engagement in apps rose by 3.2% year-over-year globally in 2023, according to Unity’s Mobile Growth and Monetisation Report 2024. Engagement with the format is said to be highest amongst word games, with 38.4% of daily active users watching rewarded ads. That's followed by RPGs at 37.6% and casual at 36%. The lowest engagement rate came from sports and trivia, with 27.3% of DAUs engaging with the ads. ... [MORE]
Source: https://www.pocketgamer.biz/unity-globa ... 2-in-2023/
