In today’s rapidly evolving mobile gaming industry, the challenge for publishers goes beyond just launching a game - it’s about sustaining player engagement over the long term. LiveOps (live operations) has become essential for keeping players invested through regular in-game events, content updates, and dynamic interactions. With 83 percent of games failing within three years and nearly half surviving less than 12 months, sustained LiveOps strategies are critical to extending game life. Only five percent of games receive longer-term support beyond seven years, underscoring the need for continuous updates and fresh content. ... [MORE]
Source: https://www.pocketgamer.biz/how-tiktoks ... ngagement/
