Andrew Wilson, CEO of Electronic Arts, has revealed during the publisher’s second quarter earnings call that it is looking to address declining player engagement in Apex Legends, although noted that it isn’t planning version 2 of the game. We do have a moment right now where we are managing the current trajectory of the business. But we believe by virtue of the strength of the brand, the size of the global community, the position we hold in the top tier of these free-to-play live service games, that we’ll be able to return that to growth in the business side over the course of time. Related Content — Upcoming PS5 Games 2024: The Best PS5 Games Coming Soon As previously reported, changes were made to the Apex Legends Battle Pass over the summer, although Wilson noted that it didn’t have the desired effect in monetisation. Following changes to the battle pass construct, we did not see the lift in monetisation we had expected. Two things have become clear in the free-to-play FPS category. First, in the competitive landscape where brand, a strong core player base and high quality mechanics matter more than ever, Apex has proven to be a compelling franchise for us and an industry stalwart. Second, to drive significant growth and re-engagement, large systematic change is required. We will continue to focus on retention and breadth of content in service of our global community as we work towards more significant, innovative changes in the future. Apex Legends was released in February 2019 and has seen robust post-launch content ever since, with new seasons, playable characters, and more to keep players engaged. The post Apex Legends ‘Version 2’ Is Not Being Planned As EA Looks To Improve Player Engagement appeared first on PlayStation Universe.
Source: https://www.psu.com/news/apex-legends-v ... ngagement/
