Pocket Games Publish That Driving 25% of mobile game players to a web shop can lead to 8% increase in profitability

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MedoSamer2
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Publishers don’t need to bring all their players to their direct-to-consumer web shop to have a substantial impact on profitability, according to Nexus CEO Justin Sacks. Sacks was speaking at a session during Pocket Gamer Connects Helsinki alongside FastSpring CMO David Vogelpohl, entitled ‘Is using a web shop or third-party payment solution worth it’?. ... [MORE]

Source: https://www.pocketgamer.biz/driving-25- ... itability/
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