Alex Ovcharov, the CEO of Sensemitter, explains how the company uses neuroscience, behavioural and emotional analysis to measure and improve player engagement - and why 'arousal' is not a four-letter word. No matter what your motivation as a game developer: to create engaging and immersive experiences, enhance product metrics, or earn money - players’ satisfaction is at the heart of all these goals. Everyone benefits from players having fun and enjoying games. ... [MORE]
Source: https://www.pocketgamer.biz/how-the-dec ... ile-games/
