71% of marketing spend targets paying players in just 10 countries. The figure comes according to Moloco’s new study Beyond Borders: Mobile Gaming Insights for Global Growth, which suggests that mobile game marketers are "overly focused on a limited number of countries" and may be overlooking "hidden opportunities" around the globe. ... [MORE]
Source: https://www.pocketgamer.biz/71-of-marke ... countries/
