If you have ever found yourself in a position where your ad has been running for a few months and showing a strong performance but then suddenly it drops off, you’re not alone. This situation is common when running mobile ads with the same creative on paid social traffic sources. In this guest post, AdQuantum’s head of user acquisition, Anton Kuzmin breaks down why you may be experiencing creative fatigue and what steps can be taken to prevent it. ... [MORE]
Source: https://www.pocketgamer.biz/creative-fa ... combat-it/
